Privacy Policy

The privacy policy was last revised on June 26, 2018.

Little Passports owns and provides various websites, services, materials and software available to the public at and through and related URL’s (collectively, “the Site”). Little Passports respects your privacy and values your trust. In this Privacy Policy, we may refer to Little Passports as “Little Passports,” “us,” or “we.” We shall refer to users of the Site as “You” or “User.” This privacy policy will inform you of the following:

What kind of information is collected;
Who collects the information;
How the information is used;
With whom the information may be shared;
What choices are available to you regarding its collection, use, and distribution;
The security procedures that are in place to protect the information; and
How you can correct inaccuracies in the information.


Little Passports reserves the right, at its sole discretion, to change, modify, update, add, or remove portions of this Privacy Policy at any time, with or without notice to you. Please check this Privacy Policy periodically for changes. Your continued use of the Site after the posting of any changes to the Privacy Policy will signify your acceptance of those changes.

Information We Collect

Non-Personally Identifiable Information. Non-personally identifiable information is information that, by itself, cannot be tracked to a specific individual. Examples of non-personally identifiable information include, but are not limited to, log files, web beacons, the type of internet browser you are using, the type of computer operating system you are using, the time and date of your use of the Site, and whether you clicked on hypertext links within the Site. We may collect non-personally identifiable information while you use the Site.

Use of Non-Personally Identifiable Information. We may use the non-personally identifiable information to generate user statistics that we may provide to prospective advertisers or partners, and that we may use to enhance your experience using and generally improve the Site. If we provide any such information to others, we will provide such information in the aggregate only and will not include any personally identifiable information about any individual users. We may also use the non-personally identifiable information to generate statistics that we may provide to you and to other Users of the Site. We also may provide non-personally identifiable information to contractors so that they can perform services related to the Site for us.

We may use different types of technologies to collect non-personally identifiable information, including cookies and single-pixel GIFs. Cookies are small text files that are placed on your computer’s hard drive to identify your computer to our servers. If your browser is configured to accept cookies, we will use cookies to recognize your computer when you visit the Site so that we can provide you with a better experience and improve the quality of the Site. If you wish, you can configure your browser to disable cookies. If you disable cookies, however, it may impair the functionality of the Site, and we encourage you not to disable cookies.

Use of Non-Personally Identifiable Information. Little Passports may use non-personally identifiable information collected to improve the quality of Little Passports' services; for example, by diagnosing service or technology problems, by assessing and maintaining security, by increasing ad placements on web sites that are generating more web traffic, by presenting you with information that we think you would be interested in seeing, or by allowing you to log in or access your profile information automatically. We may also use the information to count and recognize returning users.

We may use non-personally identifiable information collected to determine user demographics, interests, and behavior and may market Little Passports products by sharing non-personally identifiable information with potential customers or partners. Little Passports also may provide your non-personally identifiable information to contractors so that they can perform services for us. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated non-personally identifiable information with prospective marketing partners, advertisers and others.

Links to third parties may be displayed on the Site. Links to third-party websites, including third-party advertisers, may be displayed on the Site. If you choose to click on a third-party link, we may provide non-personally identifiable information to the owning third-party. Also, any such third-party may use cookies or other technologies to collect information when you are visiting their web sites. The information third parties collect is governed by their individual privacy policies. Little Passports does not take responsibility nor can guarantee the content of such third-party privacy policies. In addition, Little Passports may use third-party advertising companies to display advertisements on the Site. These companies may leverage information about your activity on the Site in order to help them provide more relevant ads to you.

Personally Identifiable Information (“PII”). PII is any piece of information that can be traced back to a specific individual user and so might be used to uniquely identify, contact, or locate that specific individual. When you use various services or features on the Site, we may ask you to provide PII. For example, if you choose to register at the Site, you may be asked to provide your name, email address, password and/or username, and if you choose to use other services on the Site, you may be asked to provide additional information, such as your child’s name, your street and/or mailing address, gender, credit card, name, telephone number, and your child’s age ("User Information").

Use of Personally Identifiable Information. Little Passports will not knowingly share PII with third parties except as set forth in our Privacy Policy and/or Terms of Use. We may share information with future successors and/or assigns. We may also share PII with third parties who provide Little Passports with administrative services, such as, but not limited to, authorization of credit card and check transactions, order fulfillment, contest administration and fulfillment, and co-branded or joint product and service promotions. We may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services. These service providers are granted access to some or all of your personal information only as is and to the extent necessary for them to perform their services for us. Such service providers may use cookies on our behalf in order to perform services for us. If any PII is knowingly provided by Little Passports to such service providers, all such PII will be so provided only under a confidentiality agreement at least as restrictive as the privacy provisions contained in this Privacy Policy. Moreover, we may release information, with or without notice to you, when necessary to comply with the law or a court order or an investigation. We also may release information to law enforcement to protect our rights, property, or other interests, including those of our users or to prevent illegal activities or violations of our Terms of Use.

Notifications/Opt-out. It is Little Passports’ policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to users via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Site, as determined by Little Passports in its sole discretion. Little Passports reserves the right to determine the form and means of providing notifications to our users. By providing Little Passports with your email address you consent to our using such email address to send you notices in lieu of postal mail. We may also use your email address to send you other messages, including changes to Little Passports features and special offers. You may opt out of certain notifications by changing your account settings or by sending mail to the following postal address:

Little Passports, Inc.
222 Sutter Street, Suite 750
San Francisco, CA 94108

Opting out may prevent you from receiving email messages regarding updates, improvements, or special offers, and you may not opt out of certain types of notices, including but not limited to announcements regarding certain products, support of the Site and other notices as may be required by law. If you or we have provided any third party with your information, you will have to contact such third-party directly with any opt-out request.


Little Passports takes the privacy of its child users seriously. As such, Little Passports will not request any information directly from your child except as described in the Subscription Purchased Before January 1, 2018 section below. A parent or guardian may provide information about their child when they are purchasing a Little Passports product, including the child’s name, age, gender, and mailing address.

To ensure that no personal information is collected from child users, Little Passports has created the domain Whenever a child is directed to visit a Little Passports webpage, they will be directed to a page on Webpages on do not include any cookies or other tracking tools designed to create behavioral profiles or serve retargeted advertising to child users. As such, child users of Little Passports are not tracked or profiled for marketing or advertising purposes.

Subscriptions Purchased Before January 1, 2018

Little Passports stopped allowing the creation of user accounts on January 1, 2018. For subscriptions purchased before January 1, 2018, children may create accounts and log into the webpages on using credentials included in the kit they received in the mail. For users who registered for these accounts before January 1, 2018, Little Passports stores a first name, username, and password, and may store the user’s gender and birthday if he or she provided it. The username cannot be used to contact the user online.

We will maintain your child’s user account in accordance with this Privacy Policy, our Terms of Use, and any applicable laws at all times. Please read our Terms of Use for more information on the content and materials that Little Passports allows to be posted on our websites.

For accounts created before January 1, 2018, parents may review your child’s personal information, request to have it deleted from our systems, and to limit further collection and use of your child’s personal information. Before disclosing child-specific information, we may verify your identity through means such as the following: obtaining a signed form from you via postal mail or fax, receiving an email from you accompanied by your digital signature, or receiving an email from you combined with a unique identifier such as a password. If you suspect that your child has offered personal information in error and/or you wish us to remove their information from our database, we are happy to do so. Please contact us at or at the mailing address below and be sure to include the following:

your child's name and email address
your name and email address
the name of Little Passports

Little Passports, Inc.
222 Sutter Street, Suite 750
San Francisco, CA 94108

If our registration system is ever changed in a way that would collect personal information from a child under the age of 13, we will send an email to such user’s parents or guardian requesting their consent to our collection of personal information from their child. If the parent or guardian does not provide their consent, we will delete that child's information from our database. We will not collect any additional information from your child without your consent.


We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. Be aware, however, that the Internet is not 100% secure, and we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. We cannot ensure the security of any information transmitted to us over the Internet, and we accept no liability for any unintentional disclosure of such information. You acknowledge that you provide your personal information at your own risk. You also acknowledge that many portions of the Site are password protected. Do not share your passwords with anyone. You are solely responsible for any actions taken on the Site under your account.

Compromise of Personal Information

In the event that personal information is compromised as a result of a breach of security, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

Please direct any questions that you may have regarding our Privacy Statement at any time to

Contact Us

If you have any questions, comments, or concerns regarding this Privacy Policy and/or data practices, please contact us at the following e-mail address, telephone number, or mailing address:

Little Passports, Inc.
222 Sutter Street, Suite 750
San Francisco, CA 94108
(415) 496-6624

Additional clauses for Australian customers (April 2017)

Does personal information leave Australia?
We may disclose personal information outside of Australia to third party service providers and other selected third parties described above, including those located in the United States.

Access or correction of personal information and questions about this Privacy Policy
If you would like to access or correct the personal information which we hold about you, or you have a question or complaint about our use of your personal information please contact us on
When contacting us please provide as much detail as possible in relation to your question, comment or complaint.

We will take any privacy complaint seriously and any complaint will be assessed with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need.

If you are not satisfied with the outcome of our assessment of your complaint, you may wish to contact the Office of the Australian Information Commissioner.

Call Me

Call request information

We will call you back within 1 business day.

Call Me

Your request has been submitted

We will call you back within 1 business day.